Sawyer Hemsley is known for being creative and a smart businessperson. He helped start Crumbl Cookies, one of the fastest-growing dessert shops in the U.S. and Canada. As the co-founder and Chief Brand Officer, he turned a small cookie delivery idea into a huge company worth billions, with over 1,100 stores.
Early Life and Education
Family Background
Sawyer Hemsley grew up in Preston, Idaho, in a family that loved baking. His grandmother was great at baking treats like chocolates and Danishes, which made a big impact on him. His mom, Laurie, kept the family baking tradition alive. Sawyer’s parents, Laurie and Lance, and his siblings—Laken, Brett, and Channing have all helped him in his business journey, giving him strong support.
Education and Early Interests
After finishing high school at Preston High in 2010, Hemsley moved to Logan, Utah, to study at Utah State University. From 2015 to 2018, he got a degree in Communication Studies and also studied marketing and multimedia. These studies helped him learn important skills in communication and branding, which later helped him start Crumbl Cookies. While in college, Hemsley began to show his interest in starting a business, which led to his future success.
The Birth of Crumbl Cookies
The Idea Behind Crumbl
In 2017, while studying at Utah State University, Sawyer Hemsley and his cousin Jason McGowan started Crumbl Cookies. They used DoorDash to deliver cookies. Their idea came from their love of family baking and the rise of food delivery. They wanted to bring fresh, tasty cookies to people in their area. What began as a side hustle quickly gained traction, as customers loved the convenience and quality of Crumbl’s offerings.
Initial Challenges and Growth
It took six months of testing to perfect Crumbl’s famous chocolate chip cookie. Hemsley learned how to bake by watching YouTube videos, reading books, and getting tips from professional bakers. After creating the final recipe, they opened their first store in Logan, Utah, in September 2017. People loved it, and the business grew quickly. Hemsley’s parents opened the first franchise in Bountiful, Utah, and his sister Laken Carson opened one in St. George. Now, Crumbl has over 1,100 stores in all 50 U.S. states, four in Canada, and a store planned for London.
Crumbl’s mission is to “bring friends and families together over a box of the best cookies in the world.” The company’s open kitchen concept allows customers to watch the cookie-making process, emphasizing transparency and quality. Crumbl uses premium ingredients like real butter, high-quality chocolate chips, and fresh eggs cracked in front of customers. With over 150 flavors and 30-50 new ones developed annually, Crumbl keeps its menu fresh and exciting.
| Crumbl Cookies Key Stats | Details |
|---|---|
| Founded | September 2017 |
| Founders | Sawyer Hemsley, Jason McGowan |
| Current Stores | ~1,100 (U.S. and Canada, 2024) |
| Annual Revenue | $1 billion |
| Cookies Sold (2022) | 300 million |
| Unique Flavors | 150+ |
Sawyer Hemsley’s Role at Crumbl
Position and Responsibilities
As Chief Brand Officer of Crumbl Franchising, Sawyer Hemsley oversees the brand’s image, marketing strategies, and customer experience. His role involves shaping how Crumbl is perceived, from its social media presence to its in-store ambiance. Hemsley’s vision is to make Crumbl more than a cookie shop—it’s a community where people connect over shared moments of joy.
Leadership Style and Vision
Hemsley is a creative and bold leader. One of his big ideas is the weekly changing menu, inspired by how fashion brands release limited-edition items. This idea, shared on TikTok with the hashtag #TasteWeekly, makes new cookie launches exciting events that keep people interested.
Hemsley is very involved in the business. He makes sure everything from the ingredients to how the stores look shows Crumbl’s focus on high quality.
Family plays a big role in Crumbl. Hemsley’s parents and sister run some of the stores. His brother Channing helps with selling franchises, and his brother Brett creates new cookie recipes. This family teamwork helps make the company strong and united.
Recent Achievements and News
New Ventures and Investments
Sawyer Hemsley does more than just run Crumbl. With his company, Hemsley Ventures, he is part of other businesses too, like Polar Bear Eats, Hemsley Ranch, Rockhill Cheese, and Palmgrove House. These businesses show that he cares about food, farming, and hospitality. It also shows he is a creative and flexible businessperson.
Latest Updates on Crumbl
In 2025, Hemsley shared some big news about Crumbl. In April, the company introduced its first gluten-friendly dessert a Chocolate Chip Cookie for people with special diets. This shows Crumbl cares about including everyone. In February, Crumbl also changed its famous pink boxes to red ones to give the brand a fresh new look.
Hemsley also talked about a fake Crumbl pop-up that happened in Sydney, Australia, in October 2024. He made it clear that the cookies sold there were not real Crumbl cookies. This shows how serious he is about keeping Crumbl’s good name and making sure customers can trust the brand.
Personal Milestones
Hemsley recently showed off his new house, which was part of the Parade of Homes in June 2025. The fancy home has special features like a pool with his initials and custom-made weights, showing his love for design and personal touches. He posted about it on Instagram, calling it a place full of stories and beauty.
Hemsley’s net worth is around $25 million, thanks to the success of Crumbl and his other businesses. He has won awards like Utah Valley Magazine’s 40 Under 40 and Utah State University’s Distinguished Alumnus, honoring his work in business and his connection to the university.
Addressing Controversies
Even though Hemsley has been successful, some people have criticized him. They are worried about how Crumbl gets its ingredients and say it might be hurting animals. Hemsley hasn’t said anything about these claims, but it shows how hard it can be to grow a food business and still do the right thing.
| Sawyer Hemsley Profile | Details |
|---|---|
| Age | 32 (as of 2025) |
| Birthplace | Preston, Idaho |
| Education | Utah State University (Communication Studies, 2015-2018) |
| Net Worth | ~$25 million |
| Awards | 40 Under 40 (Utah Valley Magazine), Distinguished Alumnus (Utah State University) |
| Other Ventures | Hemsley Ventures (Polar Bear Eats, Hemsley Ranch, Rockhill Cheese, Palmgrove House) |
FAQs
Sawyer Hemsley’s net worth is estimated at around $25 million, primarily from his success with Crumbl Cookies and other business ventures.
Hemsley co-founded Crumbl Cookies with his cousin Jason McGowan in 2017 as a cookie delivery service while in college. They opened their first store in Logan, Utah, and expanded rapidly through franchising.
Besides Crumbl, Hemsley is involved in Hemsley Ventures, which includes Polar Bear Eats, Hemsley Ranch, Rockhill Cheese, and Palmgrove House.
Conclusion
Sawyer Hemsley started as a college student who loved baking. He turned that passion into a cookie business called Crumbl, which is now worth billions. His story shows how hard work and big ideas can lead to success. Even though he faced problems along the way, he kept going and made Crumbl very popular. As the company keeps growing and he reaches new goals, Sawyer Hemsley is someone many people look up to in business.